The Flavia is a medium-sized executive car produced from 1961 to 1971. It was launched with a 1500 cc engine at the 1960 Turin Motor Show by Lancia and introduced in major European markets during the next twelve months. Coupe and convertible versions developed by Pininfarina and Vignale quickly followed, together with an eye-catching Zagato coupe. Performance improved over the next ten years as the engine size increased progressively to 2000 cc. The car remained in production until 1970 when it was updated and renamed as the Lancia 2000 and was sold through until 1975.